Irish Times Bushmills Blunder

10 May
Irish Times Bushmills Blunder




So today I found myself flicking through the Irish Times business section and I was greeted with a quick caption article (see picture above) about how, drinks giant, Diageo had just purchased Bushmills distillery in Northern Ireland for £200million. A bargain basement price considering that they just sold, the same, Bushmills distillery to tequila giants Jose Cuervo at the beginning of the new year for a reported £400million plus majority steak in a mid range tequila brand.

If this article were true Diageo would have just pulled off the world’s quickest £200million profit making scheme the drinks industry may have ever seen!

After some minor digging into the background of this peculiar story I realised that this is in-fact a direct copy and paste article from April 25th 2005. An article published in the Irish Times after the acquisition of Bushmills by Diageo from Pernod Ricard/Irish Distillers.

IMG_5663 IMG_5664IMG_5665

Further browsing…

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Posted by on May 10, 2015 in Uncategorized


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