Glenfiddich Celebrates Family Businesses with ‘Family Spirit’

22 May
Glenfiddich Celebrates Family Businesses with ‘Family Spirit’

Whisky Proper

Family Spirit CoverGlenfiddich Single Malt Scotch Whisky is proud to share Family Spirit, a celebration of family-run enterprises, which offers a behind-the-scenes look into what makes them truly special and delivers valuable insight into their long term success. This inspiring piece of work was produced in association with Cambridge Institute of Family Enterprise (CIFE), a renowned global research and education institute that brings together like-minded business families for education, conferences and research.

The release of Family Spirit provides a unique opportunity for Glenfiddich to highlight the importance of family-owned and operated businesses while also informing the world on why enduring family enterprises consistently produce quality products. Glenfiddich and CIFE conducted an extensive search for companies whose products and services are best in class as a result of remaining family-led, generation after generation.  The resulting book showcases the stories of 12 incredible family-run companies as told through direct interviews with family members…

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Posted by on May 22, 2015 in Uncategorized


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