RSS

Jim Beam is using virtual reality to make you think you’re a shot of bourbon

31 May
Jim Beam is using virtual reality to make you think you’re a shot of bourbon

Wow, could be fun!

Fortune

At sampling events across the U.S, consumers 21 and over can take a virtual reality ride from the perspective of Jim Beam bourbon being made, as part of an on-going 2015 promotion for Jim Beam’s new Devil’s Cut Bourbon.

“There is quite a bit of crossover between our target demographic and technology early adopters, which is one of the reasons VR was a perfect fit,” says Rachel Harris, commercial marketing director at Beam Suntory [fortune-stock symbol=”BEAM”].

According to Harris, virtual reality allows the company to offer a digital experience that can’t be replicated through traditional sampling efforts, or even through enhanced video technology. Harris says the goal was to cut through the clutter in bars and help Devil’s Cut stand out among the crowded bourbon category, and to allow consumers to not only taste the product, but learn the ins and outs of how it’s made.

Rather than viewing a…

View original post 278 more words

Advertisements
 
Leave a comment

Posted by on May 31, 2015 in Uncategorized

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Everything Kentucky!

This site is about the state of Kentucky, the people, places, history and happenings.

Midleton Rared

Triple Distilled Communications

whiskyforager

Deals, worldwide.

Copper Run Distillery

Copper Run Distillery is the first legal distillery in the Ozark Mountains since the prohibition ended in 1933

the mashtun

malt's the wort

The Southern Lady Cooks

Southern cooking is just plain good home cooking!

dragonmoonshine

Put some fire in your belly...

Waterfront Whisky

Whisky, Wine & Spirits Blog - Cape Town, South Africa

OCDWHISKY

My Whisky Thoughts

frankalrich

Community manager for ReviewCreep.com - Exposure Platform for Wordpress Review Bloggers

Canuck Whisky Lover

a Canuck's thoughts and reviews on Whisky in all it's Glory

West Fork Whiskey Co.

Indiana Craft Whiskey Distillery

Contrafactual

That which is not true, but could be true under certain conditions.

Whiskey On The Rails

Two Guys Who Enjoy Tasting Whiskey, Smoking Cigars and Finding New Ways To Enjoy Both

The Amateur Drammer

Single malted whisky musings from the mind of The Amateur Drammer

The Damn Dram

Bad days good whisky

Highball Hoodoo

London, Cocktails, you know the drill

barelyenough

...too much good whisky is barely enough...

Beneath the Bung

A close look at the amazing drink of Single Malt Whisky.

DrinkingKAKIS

LIVE TO DRINK

%d bloggers like this: