Wow, could be fun!
At sampling events across the U.S, consumers 21 and over can take a virtual reality ride from the perspective of Jim Beam bourbon being made, as part of an on-going 2015 promotion for Jim Beam’s new Devil’s Cut Bourbon.
“There is quite a bit of crossover between our target demographic and technology early adopters, which is one of the reasons VR was a perfect fit,” says Rachel Harris, commercial marketing director at Beam Suntory [fortune-stock symbol=”BEAM”].
According to Harris, virtual reality allows the company to offer a digital experience that can’t be replicated through traditional sampling efforts, or even through enhanced video technology. Harris says the goal was to cut through the clutter in bars and help Devil’s Cut stand out among the crowded bourbon category, and to allow consumers to not only taste the product, but learn the ins and outs of how it’s made.
Rather than viewing a…
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