Rebel Yell® Kentucky Straight Bourbon, refashioned for a new era and responding to consumer demand, is adding two new variants to the current family lineup with the launch of Rebel Yell Small Batch Rye and American Whiskey. At 90 proof, both new variants are available nationally in a corked 750ml bottle with screen-printed label graphics to reinforce the independent, rebellious spirit of Rebel Yell.
“Rebel Yell is bridging the gap between its proud heritage and modern tastes with these two new brand innovations,” says Fletcher Buchman, brand manager at Luxco. “With whiskey experiencing category growth and the new generation of bourbon drinkers demanding innovative higher-proof spirits, these offerings add exciting new tastes to the Rebel Yell family.”
Rebel Yell American Whiskey combines 50% of Rebel Yell’s original, time-honored Kentucky Straight Bourbon with 50% straight rye, offering both the smoothness of the wheated bourbon and the spiciness of a rye in…
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