I am gonna have to look this up!
Ballantine’s, Europe’s No.1 Scotch whisky and the No.2 Scotch whisky in the world, has today launched the world’s first digital whisky magazine hosted exclusively on Instagram. Adapting traditional magazine publishing for the social media platform, the Ballantine’s Insta-zine has been specially created to appeal to modern whisky drinkers, design and tech enthusiasts, and pop-culture fans.
The Ballantine’s Insta-zine is accessible from the @Ballantines_Official Instagram account. Users land on the Insta-zine’s contents page – a mosaic-style grid of Instagram posts – from where they can navigate between articles published on@W_IssueONE by tapping on individual image posts. The smart functionality and creative use of the social media platform demonstrates Ballantine’s commitment to staying true to its values of innovation and leadership since it was created 180 years ago by George Ballantine.
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