Hmmmm…not sure what to think of this.
Beam Suntory is to launch Jim Beam Kentucky Dram, a premium bourbon infused with highland Scotch whisky. Inspired by the brand’s adventurous forefathers, the distillers who travelled from Scotland, Jim Beam Kentucky Dram is a limited edition which will drive interest in premium bourbons, a focus for growth in the category.
The new product, which is to be released exclusively in global travel retail and appear in store from July, is made with Kentucky Straight Bourbon Whiskey expertly blended with a touch of peaty Highland Scotch, resulting in the time-honoured taste of Jim Beam with a hint of something new. At 40% ABV, the smokey flavour of the Scotch enriches the smooth vanilla and oaky notes of the bourbon. It is recommended to be served neat, on the rocks or in a cocktail, such as a Dram Manhattan.
Encased in a premium gift tin, Jim Beam Kentucky Dram commands standout…
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