RSS

Wild Turkey Announces New Packaging and Branding

16 Dec

Whisky Informative

Wild Turkey has debuted a new look for its core bourbon and rye whiskey range. While making no changes to the liquid within, the brand has designed new packaging for its global family of products.

“While sticking with our traditional recipe and authentic values, we are excited to present new global packaging for Wild Turkey. Proudly and prominently featuring our turkey brand icon, this new premium look is the result of in-depth research, consulting with our distillery, and listening to bartenders and consumers,” said Melanie Batchelor, global vice president for spirits at Gruppo Campari.

Wild Turkey

“With the explosion in interest we’ve seen in the bourbon and rye categories, driven by classic cocktail trends, we’ve seized the opportunity for bold premiumization. With this new, proud, and striking design, our packaging for Wild Turkey will now stand out amongst the competition as well as our award-winning liquid has done for decades.”

The change…

View original post 589 more words

Advertisements
 
Leave a comment

Posted by on December 16, 2015 in Uncategorized

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
Everything Kentucky!

This site is about the state of Kentucky, the people, places, history and happenings.

whiskyforager

Deals, worldwide.

Copper Run Distillery

Copper Run Distillery is the first legal distillery in the Ozark Mountains since the prohibition ended in 1933

the mashtun

malt's the wort

The Southern Lady Cooks

Southern cooking is just plain good home cooking!

dragonmoonshine

Put some fire in your belly...

Waterfront Whisky

Whisky, Wine & Spirits Blog - Cape Town, South Africa

OCDWHISKY

My Whisky Thoughts

frankalrich

Community manager for ReviewCreep.com - Exposure Platform for Wordpress Review Bloggers

Canuck Whisky Lover

a Canuck's thoughts and reviews on Whisky in all it's Glory

West Fork Whiskey Co.

Indiana Craft Whiskey Distillery

Contrafactual

That which is not true, but could be true under certain conditions.

Whiskey On The Rails

Two Guys Who Enjoy Tasting Whiskey, Smoking Cigars and Finding New Ways To Enjoy Both

The Amateur Drammer

Whisky Reviews, News and Opinions.

The Damn Dram

Bad days good whisky

Highball Hoodoo

London, Cocktails, you know the drill

barelyenough

...too much good whisky is barely enough...

Beneath the Bung

A close look at the amazing drink of Single Malt Whisky.

DrinkingKAKIS

LIVE TO DRINK

%d bloggers like this: