Jim Beam is ringing in the holidays by having transofrmed a barrel rackhouse at its flagship distillery in Clermont, Ky., into a nine-story 3-D canvas for a multimedia celebration, featuring state-of-the-art digital projection imagery, 3-D animation and special effects that highlight more than 220 years of Jim Beam tradition.
“When I heard we were going to go big for the holidays, I wasn’t really sure what it meant,” said seventh generation Jim Beam master distiller Fred Noe. “Well this light show is pretty darn big. Jim Beam and our fans around the world have a new holiday tradition to look forward to.”
Building upon the brand’s “Light Up the Holidays” campaign, the dynamic display uses advanced 3-D mapping technology, lighting, sound, shadows and animation to showcase the Jim Beam legacy. What’s revealed when walls of the more than 24,000 barrel rackhouse are visually folded back is a carefully…
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