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A Brave New World: Diageo invest in Australian distillery

22 Dec

Whisky Waffle

Posted by: Ted

The whisky scene in Australia, by its very nature as a young and emerging industry, has hitherto always been gloriously independent. Brave and adventurous souls carving out their own mark in this new frontier of whisky making, men and women free to pursue their own ideologies and dreams. Very different to the crusty, entrenched old world, where the multitudes of distilleries are weighed down by centuries of tradition and the idea of a truly independent producer is hard to come by in the face of hungry multinationals.

Diageo

It was always going to happen you know. Never a doubt. You can bet your bottom dollar that ever since Bill Lark emerged from the Tasmanian Highlands as an enlightened being, the big boys have been keeping a very close eye on developments in the antipodes. If the Australian whisky scene succeeded in its ambitions, and my word it most…

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Posted by on December 22, 2015 in Uncategorized

 

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